Pestel Analysis

Below we have chosen to present six of the interviews we have conducted using a PESTEL analysis. A PESTEL analysis is designed to give as good an idea as possible of the macro factors that prevail. The analysis looks at the challenges and the potential that exists. In this case, there is one interviewee per category. The categories are political, economic, social, technological, environmental and legal. Under each category there is a summary of each interview where factors are included.